Michael Phelps' Feat: $12.5 Million Per Gold Medal?

If endorsement industry experts are accurate, each of Michael Phelps’ eight swimming gold medals in the Beijing Olympics could be worth $12.5 million.

"What is the value of eight golds in Beijing before a prime-time audience in the U.S?" Peter Carlisle, Phelps’ long-time agent, asked when interviewed in the Wall Street Journal on Monday. "I'd say $100 million over the course of his lifetime."

Entering the Beijing Games, Phelps was reportedly earning an estimated $5 million annually from endorsements with AT&T, Visa, PowerBar, Omega and Speedo.

Phelps received a $1 million bonus from Speedo for his record performance in Beijing.

The newspaper also reprted Phelps’ contract with Nike could be worth $40 million. And he’s about to be the spokesman for PureSport, a soon-to-debut new sports drink

And not to be fogotten, Phelps and his Olympic teamates won’t have to worry about buying pizza — at least for a while. Pizza Hut has offered free pizza to the swimmers for one year.